{"title":"Business Guides","description":"\u003c!-- BUSINESS GUIDES — Elegant collection intro (matches LR Creative About styling) --\u003e\n\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:wght@400;500\u0026amp;family=Playfair+Display:wght@600;700\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003csection id=\"lr-guides-collection\" aria-label=\"Business Guides collection introduction\"\u003e\n  \u003ch2 class=\"lr-guides-title\"\u003eBusiness \u003cstrong\u003eGuides\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n  \u003cp class=\"lr-guides-lead\"\u003e\n    A curated library of practical digital guides designed to help you build a clearer brand, market with confidence,\n    and convert more of the traffic you already have — without overwhelm.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"lr-guides-card\"\u003e\n    \u003ch3 class=\"lr-guides-card-title\"\u003eInside this collection\u003c\/h3\u003e\n    \u003cul class=\"lr-guides-list\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eOffer \u0026amp; messaging clarity\u003c\/strong\u003e — so people instantly understand what you do.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBrand \u0026amp; content systems\u003c\/strong\u003e — so you stop overthinking what to post.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWebsite conversion fixes\u003c\/strong\u003e — so traffic turns into enquiries and sales.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eShopify setup + launch\u003c\/strong\u003e — so your store is built properly from day one.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eTemplates, planners \u0026amp; checklists\u003c\/strong\u003e — so you can take action immediately.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cdiv class=\"lr-guides-badges\" aria-label=\"Digital product features\"\u003e\n      \u003cspan class=\"lr-guides-badge\"\u003eInstant Access\u003c\/span\u003e\n      \u003cspan class=\"lr-guides-badge\"\u003eDigital Download (PDF)\u003c\/span\u003e\n      \u003cspan class=\"lr-guides-badge\"\u003ePrint-Friendly\u003c\/span\u003e\n      \u003cspan class=\"lr-guides-badge\"\u003eMobile-Friendly\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cp class=\"lr-guides-note\"\u003e\n      \u003cstrong\u003eImportant:\u003c\/strong\u003e These are digital products. No physical item will be shipped. Instant access is provided after purchase.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003cstyle\u003e\n  :root{\n    --ink:#111;\n    --sub:#555;\n    --ivory:#f9f7f4;\n    --ivory2:#f1ede7;\n    --gold:#b49462;\n  }\n\n  \/* Collection intro wrapper *\/\n  #lr-guides-collection{\n    background: linear-gradient(to bottom, var(--ivory), var(--ivory2));\n    font-family: 'Lora', serif;\n    color: var(--ink);\n    padding: clamp(26px, 5vw, 44px) 1.25rem;\n    max-width: 1100px;\n    margin: 0 auto;\n  }\n\n  \/* Title matches About *\/\n  #lr-guides-collection .lr-guides-title{\n    text-align:center;\n    font-family:'Playfair Display', serif;\n    text-transform:uppercase;\n    letter-spacing:2px;\n    font-size: clamp(22px, 3vw, 26px);\n    font-weight:400;\n    margin: 0 auto 18px;\n    position:relative;\n  }\n  #lr-guides-collection .lr-guides-title::after{\n    content:\"\";\n    display:block;\n    height:2px;\n    width:80px;\n    margin:16px auto 0;\n    background: linear-gradient(90deg, var(--gold), #e6d3b3, var(--gold));\n    border-radius:2px;\n    animation: lrGuidesShimmer 3s ease infinite;\n    background-size:200% auto;\n  }\n  @keyframes lrGuidesShimmer{\n    0%{ background-position:200% center; }\n    100%{ background-position:-200% center; }\n  }\n\n  \/* Lead *\/\n  #lr-guides-collection .lr-guides-lead{\n    text-align:center;\n    max-width: 860px;\n    margin: 0 auto 22px;\n    font-size: 16px;\n    line-height: 1.8;\n    letter-spacing: .3px;\n    color: #444;\n  }\n\n  \/* Card *\/\n  #lr-guides-collection .lr-guides-card{\n    max-width: 920px;\n    margin: 0 auto;\n    border-radius: 22px;\n    padding: clamp(16px, 3vw, 24px);\n    background: rgba(255,255,255,0.65);\n    border: 1px solid rgba(0,0,0,0.10);\n    box-shadow: 0 18px 45px rgba(0,0,0,0.06);\n  }\n\n  #lr-guides-collection .lr-guides-card-title{\n    margin: 0 0 12px 0;\n    font-family:'Playfair Display', serif;\n    font-size: 16px;\n    letter-spacing: 2px;\n    text-transform: uppercase;\n    color: var(--ink);\n  }\n\n  \/* List *\/\n  #lr-guides-collection .lr-guides-list{\n    margin: 0;\n    padding-left: 18px;\n    color: #444;\n    font-size: 15px;\n    line-height: 1.75;\n    letter-spacing: .25px;\n  }\n  #lr-guides-collection .lr-guides-list li{ margin: 8px 0; }\n\n  \/* Badges *\/\n  #lr-guides-collection .lr-guides-badges{\n    display:flex;\n    flex-wrap:wrap;\n    justify-content:center;\n    gap: 10px;\n    margin-top: 18px;\n  }\n  #lr-guides-collection .lr-guides-badge{\n    display:inline-block;\n    padding: 8px 12px;\n    border-radius: 999px;\n    font-weight: 700;\n    font-size: 12px;\n    background: rgba(0,0,0,0.03);\n    border: 1px solid rgba(0,0,0,0.10);\n    color: rgba(0,0,0,0.75);\n  }\n\n  \/* Note *\/\n  #lr-guides-collection .lr-guides-note{\n    margin: 16px 0 0;\n    text-align:center;\n    font-size: 12px;\n    line-height: 1.6;\n    color: rgba(0,0,0,0.60);\n  }\n\n  \/* Motion safety *\/\n  @media (prefers-reduced-motion: reduce){\n    #lr-guides-collection .lr-guides-title::after{ animation:none; }\n  }\n\u003c\/style\u003e\n","products":[{"product_id":"why-your-website-isn-t-converting-conversion-fixes-guide-instant-access","title":"Why Your Website Isn’t Converting Conversion Fixes Guide (Instant Access)","description":"\u003ch3 data-start=\"656\" data-end=\"724\"\u003eFix the leaks that are costing you sales — without more traffic.\u003c\/h3\u003e\n\u003cp data-start=\"726\" data-end=\"842\"\u003eIf your website looks good but isn’t converting visitors into customers, enquiries, or sales, this guide is for you.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"1027\"\u003e\u003cstrong data-start=\"844\" data-end=\"881\"\u003eWhy Your Website Isn’t Converting\u003c\/strong\u003e is a practical, step-by-step conversion guide designed to help you identify what’s stopping users from taking action — and exactly how to fix it.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1113\"\u003eThis is not theory or fluff. It’s a clear, actionable guide you can use immediately.\u003c\/p\u003e\n\u003chr data-start=\"1115\" data-end=\"1118\"\u003e\n\u003ch3 data-start=\"1120\" data-end=\"1160\"\u003eWhat you’ll learn inside this guide:\u003c\/h3\u003e\n\u003cp data-start=\"1162\" data-end=\"1587\"\u003e✔ Why visitors leave without buying or enquiring\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e✔ How to improve clarity so users understand your offer instantly\u003cbr data-start=\"1278\" data-end=\"1281\"\u003e✔ Where your calls-to-action are failing (and how to fix them)\u003cbr data-start=\"1343\" data-end=\"1346\"\u003e✔ How to build trust at the exact moment people decide\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e✔ How to reduce friction across your homepage, product pages, and forms\u003cbr data-start=\"1474\" data-end=\"1477\"\u003e✔ Mobile and speed fixes that directly impact conversions\u003cbr data-start=\"1534\" data-end=\"1537\"\u003e✔ High-impact quick wins you can implement today\u003c\/p\u003e\n\u003chr data-start=\"1589\" data-end=\"1592\"\u003e\n\u003ch3 data-start=\"1594\" data-end=\"1620\"\u003eWho this guide is for:\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1767\"\u003e• Small business owners\u003cbr data-start=\"1645\" data-end=\"1648\"\u003e• E-commerce brands\u003cbr data-start=\"1667\" data-end=\"1670\"\u003e• Service-based businesses\u003cbr data-start=\"1696\" data-end=\"1699\"\u003e• Creatives \u0026amp; designers\u003cbr data-start=\"1722\" data-end=\"1725\"\u003e• Anyone getting traffic but not results\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"1905\"\u003eWhether you’re just starting out or already have an established website, this guide helps you turn \u003cstrong data-start=\"1868\" data-end=\"1904\"\u003eexisting traffic into more sales\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1907\" data-end=\"1910\"\u003e\n\u003ch3 data-start=\"1912\" data-end=\"1929\"\u003eWhat you get:\u003c\/h3\u003e\n\u003cp data-start=\"1931\" data-end=\"2099\"\u003e📄 Full online access to the Conversion Fixes Guide\u003cbr data-start=\"1982\" data-end=\"1985\"\u003e⬇ Ability to download or save as PDF\u003cbr data-start=\"2021\" data-end=\"2024\"\u003e🖨 Print-friendly layout\u003cbr data-start=\"2048\" data-end=\"2051\"\u003e🔒 Secure, customer-only access after purchase\u003c\/p\u003e\n\u003cp data-start=\"2101\" data-end=\"2159\"\u003eNo subscriptions. No upsells. Just clear conversion fixes.\u003c\/p\u003e\n\u003chr data-start=\"2161\" data-end=\"2164\"\u003e\n\u003ch3 data-start=\"2166\" data-end=\"2199\"\u003eInstant access after purchase\u003c\/h3\u003e\n\u003cp data-start=\"2201\" data-end=\"2326\"\u003eOnce you complete checkout, you’ll receive immediate access to the guide.\u003cbr data-start=\"2274\" data-end=\"2277\"\u003eSimply log in using the email you purchased with.\u003c\/p\u003e\n\u003chr data-start=\"2328\" data-end=\"2331\"\u003e\n\u003ch3 data-start=\"2333\" data-end=\"2351\"\u003eImportant note\u003c\/h3\u003e\n\u003cp data-start=\"2352\" data-end=\"2416\"\u003eThis is a \u003cstrong data-start=\"2362\" data-end=\"2381\"\u003edigital product\u003c\/strong\u003e. No physical item will be shipped.\u003c\/p\u003e","brand":"LR CREATIVE","offers":[{"title":"Default Title","offer_id":50808975982898,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/files\/why-your-website-isnt-converting.png?v=1769495666"},{"product_id":"the-brand-social-starter-system","title":"The Brand \u0026 Social Starter System","description":"\u003cp data-start=\"652\" data-end=\"861\"\u003e\u003cstrong data-start=\"652\" data-end=\"689\"\u003eThe Brand \u0026amp; Social Starter System\u003c\/strong\u003e is your step-by-step toolkit to build a clear brand and a simple content routine — so you stop overthinking what to post and start showing up consistently with confidence.\u003c\/p\u003e\n\u003cp data-start=\"863\" data-end=\"1024\"\u003eIf your Instagram feels messy, inconsistent, or not converting… this system fixes the foundations first, then gives you a repeatable plan you can use every week.\u003c\/p\u003e\n\u003ch3 data-start=\"1026\" data-end=\"1049\"\u003eWhat you’ll achieve\u003c\/h3\u003e\n\u003cul data-start=\"1050\" data-end=\"1436\"\u003e\n\u003cli data-start=\"1050\" data-end=\"1136\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1136\"\u003eClarify what you do, who it’s for, and why it matters (so people “get it” instantly)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1137\" data-end=\"1205\"\u003e\n\u003cp data-start=\"1139\" data-end=\"1205\"\u003eBuild your content pillars (so you never start from scratch again)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1206\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1208\" data-end=\"1292\"\u003ePost with a weekly plan that feels realistic (no burnout, no daily posting required)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1362\"\u003eWrite stronger captions that drive saves, DMs, enquiries, and sales\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1436\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1436\"\u003eCreate a consistent look using templates (so your brand feels polished)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1438\" data-end=\"1457\"\u003eWhat’s included\u003c\/h3\u003e\n\u003cul data-start=\"1458\" data-end=\"1784\"\u003e\n\u003cli data-start=\"1458\" data-end=\"1504\"\u003e\n\u003cp data-start=\"1460\" data-end=\"1504\"\u003eBrand Message Formula + fill-in worksheets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1505\" data-end=\"1541\"\u003e\n\u003cp data-start=\"1507\" data-end=\"1541\"\u003eOffer \u0026amp; Audience clarity prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1542\" data-end=\"1589\"\u003e\n\u003cp data-start=\"1544\" data-end=\"1589\"\u003eContent Pillars builder + 100 content ideas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1590\" data-end=\"1636\"\u003e\n\u003cp data-start=\"1592\" data-end=\"1636\"\u003eWeekly posting planner + batching workflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1637\" data-end=\"1686\"\u003e\n\u003cp data-start=\"1639\" data-end=\"1686\"\u003eCaption swipe file (hooks + structure + CTAs)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1687\" data-end=\"1711\"\u003e\n\u003cp data-start=\"1689\" data-end=\"1711\"\u003eStory \u0026amp; Reel prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1712\" data-end=\"1746\"\u003e\n\u003cp data-start=\"1714\" data-end=\"1746\"\u003eProfile optimisation checklist\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1747\" data-end=\"1784\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1784\"\u003eTrackers \u0026amp; planners (print + reuse)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1786\" data-end=\"1802\"\u003eWho it’s for\u003c\/h3\u003e\n\u003cp data-start=\"1803\" data-end=\"1967\"\u003ePerfect for service providers, creators, and product-based businesses who want a professional online presence — and a simple system to create content that converts.\u003c\/p\u003e\n\u003ch3 data-start=\"1969\" data-end=\"1988\"\u003eFormat + access\u003c\/h3\u003e\n\u003cul data-start=\"1989\" data-end=\"2084\"\u003e\n\u003cli data-start=\"1989\" data-end=\"2015\"\u003e\n\u003cp data-start=\"1991\" data-end=\"2015\"\u003eDigital download (PDF)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2016\" data-end=\"2052\"\u003e\n\u003cp data-start=\"2018\" data-end=\"2052\"\u003ePrint-friendly + mobile-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2053\" data-end=\"2084\"\u003e\n\u003cp data-start=\"2055\" data-end=\"2084\"\u003eInstant access after purchase\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2086\" data-end=\"2161\"\u003e\u003cstrong data-start=\"2086\" data-end=\"2100\"\u003eImportant:\u003c\/strong\u003e This is a digital product. No physical item will be shipped.\u003c\/p\u003e","brand":"LR CREATIVE","offers":[{"title":"Default Title","offer_id":50870732095794,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/files\/brand-and-social-starter-system.png?v=1769495317"},{"product_id":"the-clear-offer-guide","title":"The Clear Offer Guide","description":"\u003cp data-start=\"498\" data-end=\"626\"\u003e\u003cstrong data-start=\"498\" data-end=\"523\"\u003eThe Clear Offer Guide\u003c\/strong\u003e helps you finally explain what you sell — in a way that people understand quickly and buy confidently.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"804\"\u003eIf you’ve ever felt like you’re “posting a lot” or getting website traffic, but people still don’t enquire, book, or purchase… it’s usually not your product. It’s your message.\u003c\/p\u003e\n\u003cp data-start=\"806\" data-end=\"989\"\u003eThis guide gives you a simple system to clarify your offer, package it properly, and write the copy you need for your website and socials — without sounding salesy or over-explaining.\u003c\/p\u003e\n\u003ch3 data-start=\"991\" data-end=\"1014\"\u003eWhat you’ll achieve\u003c\/h3\u003e\n\u003cul data-start=\"1015\" data-end=\"1345\"\u003e\n\u003cli data-start=\"1015\" data-end=\"1062\"\u003e\n\u003cp data-start=\"1017\" data-end=\"1062\"\u003eDescribe your offer in \u003cstrong data-start=\"1040\" data-end=\"1062\"\u003eone clear sentence\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1112\"\u003eMake it obvious who it’s for (and who it’s not)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1115\" data-end=\"1163\"\u003eTurn features into outcomes people actually want\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1228\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1228\"\u003eCreate stronger packages and inclusions (so it feels worth it)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1229\" data-end=\"1285\"\u003e\n\u003cp data-start=\"1231\" data-end=\"1285\"\u003eWrite FAQs that remove objections before customers ask\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1286\" data-end=\"1345\"\u003e\n\u003cp data-start=\"1288\" data-end=\"1345\"\u003eMap your homepage + offer page copy so your site converts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1347\" data-end=\"1364\"\u003eWhat’s inside\u003c\/h3\u003e\n\u003cul data-start=\"1365\" data-end=\"1707\"\u003e\n\u003cli data-start=\"1365\" data-end=\"1413\"\u003e\n\u003cp data-start=\"1367\" data-end=\"1413\"\u003eOne-sentence offer formula (fill-in worksheet)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1414\" data-end=\"1467\"\u003e\n\u003cp data-start=\"1416\" data-end=\"1467\"\u003eAudience clarity prompts (for \/ not for statements)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1468\" data-end=\"1494\"\u003e\n\u003cp data-start=\"1470\" data-end=\"1494\"\u003eOutcomes + proof builder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1495\" data-end=\"1536\"\u003e\n\u003cp data-start=\"1497\" data-end=\"1536\"\u003ePackaging + “what’s included” structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1537\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1539\" data-end=\"1568\"\u003ePricing + positioning clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1569\" data-end=\"1599\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1599\"\u003eObjection + FAQ bank prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1600\" data-end=\"1642\"\u003e\n\u003cp data-start=\"1602\" data-end=\"1642\"\u003eWebsite copy map (homepage + offer page)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1643\" data-end=\"1676\"\u003e\n\u003cp data-start=\"1645\" data-end=\"1676\"\u003eInstagram bio + caption prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1677\" data-end=\"1707\"\u003e\n\u003cp data-start=\"1679\" data-end=\"1707\"\u003e7-day “clarity content” plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1709\" data-end=\"1725\"\u003eWho it’s for\u003c\/h3\u003e\n\u003cp data-start=\"1726\" data-end=\"1868\"\u003ePerfect for service providers, creators, and product-based businesses who want more enquiries and sales — by making their offer crystal clear.\u003c\/p\u003e\n\u003ch3 data-start=\"1870\" data-end=\"1889\"\u003eFormat + access\u003c\/h3\u003e\n\u003cul data-start=\"1890\" data-end=\"1981\"\u003e\n\u003cli data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003eDigital download (PDF)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1915\" data-end=\"1949\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1949\"\u003ePrint-friendly + mobile-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1950\" data-end=\"1981\"\u003e\n\u003cp data-start=\"1952\" data-end=\"1981\"\u003eInstant access after purchase\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1983\" data-end=\"2058\"\u003e\u003cstrong data-start=\"1983\" data-end=\"1997\"\u003eImportant:\u003c\/strong\u003e This is a digital product. No physical item will be shipped.\u003c\/p\u003e","brand":"LR CREATIVE","offers":[{"title":"Default Title","offer_id":50870782230834,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/files\/the-clear-offer-guide-2book-stack.png?v=1769495132"},{"product_id":"the-30-day-consistency-system","title":"The 30-Day Consistency System","description":"\u003cp data-start=\"430\" data-end=\"548\"\u003e\u003cstrong data-start=\"430\" data-end=\"463\"\u003eThe 30-Day Consistency System\u003c\/strong\u003e is a simple, realistic plan to help you stay consistent — even when motivation dips.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"740\"\u003eIf you’re tired of starting strong and falling off… or feeling like you’re always “behind” and restarting every Monday, this guide gives you a repeatable system that actually fits real life.\u003c\/p\u003e\n\u003cp data-start=\"742\" data-end=\"907\"\u003eIt’s not about discipline or hustle. It’s about building a plan you can follow on your busiest weeks — and having a reset method so you never spiral into “I failed”.\u003c\/p\u003e\n\u003ch3 data-start=\"909\" data-end=\"932\"\u003eWhat you’ll achieve\u003c\/h3\u003e\n\u003cul data-start=\"933\" data-end=\"1170\"\u003e\n\u003cli data-start=\"933\" data-end=\"984\"\u003e\n\u003cp data-start=\"935\" data-end=\"984\"\u003eCreate a routine you can repeat (without burnout)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"985\" data-end=\"1024\"\u003e\n\u003cp data-start=\"987\" data-end=\"1024\"\u003eMake progress even on low-energy days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1025\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1027\" data-end=\"1076\"\u003eStop the all-or-nothing cycle and restart quickly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1135\"\u003eStay consistent with a clear weekly plan + daily tracker\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1170\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1170\"\u003eBuild real momentum over 30 days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1172\" data-end=\"1191\"\u003eWhat’s included\u003c\/h3\u003e\n\u003cul data-start=\"1192\" data-end=\"1616\"\u003e\n\u003cli data-start=\"1192\" data-end=\"1268\"\u003e\n\u003cp data-start=\"1194\" data-end=\"1268\"\u003eThe \u003cstrong data-start=\"1198\" data-end=\"1221\"\u003eMinimum Viable Week\u003c\/strong\u003e method (your baseline plan that always counts)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1269\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1271\" data-end=\"1337\"\u003e\u003cspan\u003e3-priority focus system (and a “not now” list to reduce overwhel\u003c\/span\u003em)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1338\" data-end=\"1384\"\u003e\n\u003cp data-start=\"1340\" data-end=\"1384\"\u003eTime planning + “consistency window” prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1385\" data-end=\"1444\"\u003e\n\u003cp data-start=\"1387\" data-end=\"1444\"\u003eEnergy-based planning (high-energy vs low-energy actions)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1445\" data-end=\"1496\"\u003e\n\u003cp data-start=\"1447\" data-end=\"1496\"\u003eThe \u003cstrong data-start=\"1451\" data-end=\"1465\"\u003eReset Rule\u003c\/strong\u003e (how to restart without guilt)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1540\"\u003e\n\u003cp data-start=\"1499\" data-end=\"1540\"\u003eWeekly review + reset ritual (10 minutes)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1541\" data-end=\"1575\"\u003e\n\u003cp data-start=\"1543\" data-end=\"1575\"\u003e30-day plan (Week 1–4 breakdown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1576\" data-end=\"1616\"\u003e\n\u003cp data-start=\"1578\" data-end=\"1616\"\u003ePrintable 30-day tracker + notes pages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1618\" data-end=\"1634\"\u003eWho it’s for\u003c\/h3\u003e\n\u003cp data-start=\"1635\" data-end=\"1795\"\u003ePerfect for anyone who feels overwhelmed, inconsistent, or stuck — business owners, creators, students, parents, and anyone who wants progress without pressure.\u003c\/p\u003e\n\u003ch3 data-start=\"1797\" data-end=\"1816\"\u003eFormat + access\u003c\/h3\u003e\n\u003cul data-start=\"1817\" data-end=\"1948\"\u003e\n\u003cli data-start=\"1817\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1819\" data-end=\"1841\"\u003eDigital download (PDF)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1842\" data-end=\"1876\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1876\"\u003ePrint-friendly + mobile-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1877\" data-end=\"1948\"\u003e\n\u003cp data-start=\"1879\" data-end=\"1948\"\u003eInstant access after purchase\u003cbr data-start=\"1908\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1911\" data-end=\"1948\"\u003eNo physical item will be shipped.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LR CREATIVE","offers":[{"title":"Default Title","offer_id":50870816407858,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/files\/30-day-consistency-system-2book-stack_1.png?v=1769494824"},{"product_id":"shopify-made-simple","title":"Shopify Made Simple","description":"\u003cp data-start=\"624\" data-end=\"663\"\u003e\u003cstrong data-start=\"624\" data-end=\"663\"\u003eBuild, Launch \u0026amp; Sell — Step by Step\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"665\" data-end=\"798\"\u003eStarting a Shopify store can feel overwhelming — themes, settings, products, payments, shipping, apps… and a million places to click.\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"1024\"\u003e\u003cstrong data-start=\"800\" data-end=\"823\"\u003eShopify Made Simple\u003c\/strong\u003e is a beginner-friendly, step-by-step guide that walks you through setting up your Shopify store properly — so you can launch with confidence (without the tech stress or “did I miss something?” panic).\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1176\"\u003eThis guide is designed to save you hours of confusion, prevent common setup mistakes, and give you a clear path from “blank store” to “ready to sell”.\u003c\/p\u003e\n\u003chr data-start=\"1178\" data-end=\"1181\"\u003e\n\u003ch3 data-start=\"1183\" data-end=\"1204\"\u003eWhat you’ll learn\u003c\/h3\u003e\n\u003cul data-start=\"1205\" data-end=\"1901\"\u003e\n\u003cli data-start=\"1205\" data-end=\"1271\"\u003e\n\u003cp data-start=\"1207\" data-end=\"1271\"\u003eThe correct setup order (so you don’t have to redo things later)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1272\" data-end=\"1345\"\u003e\n\u003cp data-start=\"1274\" data-end=\"1345\"\u003eStore foundations: settings, currency, notifications, customer accounts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1346\" data-end=\"1405\"\u003e\n\u003cp data-start=\"1348\" data-end=\"1405\"\u003eBranding basics: domain + business email (trust boosters)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1406\" data-end=\"1465\"\u003e\n\u003cp data-start=\"1408\" data-end=\"1465\"\u003eTheme setup: how to choose and customise a theme properly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1466\" data-end=\"1516\"\u003e\n\u003cp data-start=\"1468\" data-end=\"1516\"\u003eHomepage layout that converts (simple structure)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1517\" data-end=\"1583\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1583\"\u003eProduct setup done right (photos, pricing, variants, SEO basics)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1584\" data-end=\"1641\"\u003e\n\u003cp data-start=\"1586\" data-end=\"1641\"\u003eCollections + navigation (make your store easy to shop)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1642\" data-end=\"1691\"\u003e\n\u003cp data-start=\"1644\" data-end=\"1691\"\u003eEssential pages: policies, about, contact, FAQs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1692\" data-end=\"1751\"\u003e\n\u003cp data-start=\"1694\" data-end=\"1751\"\u003ePayments + checkout setup (so customers can buy smoothly)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1752\" data-end=\"1800\"\u003e\n\u003cp data-start=\"1754\" data-end=\"1800\"\u003eShipping setup made simple (without overwhelm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1801\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1803\" data-end=\"1851\"\u003eApps: what you actually need (and what to avoid)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1852\" data-end=\"1901\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1901\"\u003eA full pre-launch checklist + 7-day launch plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1903\" data-end=\"1906\"\u003e\n\u003ch3 data-start=\"1908\" data-end=\"1927\"\u003eWhat’s included\u003c\/h3\u003e\n\u003cul data-start=\"1928\" data-end=\"2156\"\u003e\n\u003cli data-start=\"1928\" data-end=\"1974\"\u003e\n\u003cp data-start=\"1930\" data-end=\"1974\"\u003eStep-by-step instructions in plain English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1975\" data-end=\"2016\"\u003e\n\u003cp data-start=\"1977\" data-end=\"2016\"\u003eChecklists you can tick off as you go\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2017\" data-end=\"2062\"\u003e\n\u003cp data-start=\"2019\" data-end=\"2062\"\u003eCopy prompts for homepage + product pages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2063\" data-end=\"2118\"\u003e\n\u003cp data-start=\"2065\" data-end=\"2118\"\u003ePre-launch checklist (so you don’t forget anything)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2119\" data-end=\"2156\"\u003e\n\u003cp data-start=\"2121\" data-end=\"2156\"\u003eLaunch week plan + tracking sheet\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2158\" data-end=\"2161\"\u003e\n\u003ch3 data-start=\"2163\" data-end=\"2179\"\u003eWho it’s for\u003c\/h3\u003e\n\u003cp data-start=\"2180\" data-end=\"2346\"\u003ePerfect for first-time Shopify store owners, makers, product-based businesses, and anyone who wants a clean, professional store setup — without needing to be “techy”.\u003c\/p\u003e\n\u003chr data-start=\"2348\" data-end=\"2351\"\u003e\n\u003ch3 data-start=\"2353\" data-end=\"2372\"\u003eFormat + access\u003c\/h3\u003e\n\u003cul data-start=\"2373\" data-end=\"2507\"\u003e\n\u003cli data-start=\"2373\" data-end=\"2397\"\u003e\n\u003cp data-start=\"2375\" data-end=\"2397\"\u003eDigital download (PDF)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2398\" data-end=\"2432\"\u003e\n\u003cp data-start=\"2400\" data-end=\"2432\"\u003ePrint-friendly + mobile-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2433\" data-end=\"2507\"\u003e\n\u003cp data-start=\"2435\" data-end=\"2507\"\u003eInstant access after purchase\u003cbr data-start=\"2464\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2467\" data-end=\"2507\"\u003eNo physical product will be shipped.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LR Creative ","offers":[{"title":"Default Title","offer_id":50870823125298,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/files\/shopify-made-simple.png?v=1769495837"},{"product_id":"the-business-growth-blueprint","title":"The Business Growth Blueprint","description":"\u003ch3 data-start=\"792\" data-end=\"827\"\u003eThe Business Growth Blueprint\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"891\"\u003e\u003cstrong data-start=\"828\" data-end=\"891\"\u003ePosition. Package. Price. Sell — with a system that scales.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"1057\"\u003eIf you’re doing all the things — posting, tweaking your website, trying new offers — but revenue still feels inconsistent… it’s usually not a “more effort” problem.\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1086\"\u003eIt’s a \u003cstrong data-start=\"1066\" data-end=\"1077\"\u003esystems\u003c\/strong\u003e problem.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1088\" data-end=\"1121\"\u003eThe Business Growth Blueprint\u003c\/strong\u003e is a premium, step-by-step playbook designed to help you build a business that’s clear, easy to buy from, and built to grow — without adding more chaos.\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1476\"\u003eThis isn’t motivation or fluff. It’s the exact framework you use to tighten your positioning, strengthen your offers, improve conversions, and create a weekly routine that compounds results over time.\u003c\/p\u003e\n\u003chr data-start=\"1478\" data-end=\"1481\"\u003e\n\u003ch3 data-start=\"1483\" data-end=\"1506\"\u003eWhat you’ll achieve\u003c\/h3\u003e\n\u003cul data-start=\"1507\" data-end=\"1951\"\u003e\n\u003cli data-start=\"1507\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1509\" data-end=\"1566\"\u003eClarify your positioning so you stop competing on price\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1625\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1625\"\u003eBuild a stronger offer structure that feels “worth it”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1626\" data-end=\"1696\"\u003e\n\u003cp data-start=\"1628\" data-end=\"1696\"\u003eCreate messaging that makes people understand your value instantly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1697\" data-end=\"1760\"\u003e\n\u003cp data-start=\"1699\" data-end=\"1760\"\u003eFix conversion leaks across your website, content, and CTAs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1761\" data-end=\"1831\"\u003e\n\u003cp data-start=\"1763\" data-end=\"1831\"\u003eSet up a simple funnel and follow-up flow (without tech overwhelm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1832\" data-end=\"1902\"\u003e\n\u003cp data-start=\"1834\" data-end=\"1902\"\u003eImplement a weekly CEO routine so you always know what to focus on\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1903\" data-end=\"1951\"\u003e\n\u003cp data-start=\"1905\" data-end=\"1951\"\u003eTrack the metrics that actually move revenue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1953\" data-end=\"1956\"\u003e\n\u003ch3 data-start=\"1958\" data-end=\"1975\"\u003eWhat’s inside\u003c\/h3\u003e\n\u003cul data-start=\"1976\" data-end=\"2617\"\u003e\n\u003cli data-start=\"1976\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1978\" data-end=\"2018\"\u003eBusiness snapshot + 90-day target plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2019\" data-end=\"2062\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2062\"\u003ePositioning \u0026amp; differentiation framework\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2063\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2065\" data-end=\"2108\"\u003eAudience clarity + best-fit buyer prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2109\" data-end=\"2166\"\u003e\n\u003cp data-start=\"2111\" data-end=\"2166\"\u003eOffer architecture (core offer + upsells + packaging)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2167\" data-end=\"2234\"\u003e\n\u003cp data-start=\"2169\" data-end=\"2234\"\u003ePricing \u0026amp; value clarity (stop discounting, increase confidence)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2235\" data-end=\"2283\"\u003e\n\u003cp data-start=\"2237\" data-end=\"2283\"\u003eMessaging hierarchy + headline\/CTA templates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2284\" data-end=\"2343\"\u003e\n\u003cp data-start=\"2286\" data-end=\"2343\"\u003eProof \u0026amp; trust system (what to show + where to place it)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2344\" data-end=\"2401\"\u003e\n\u003cp data-start=\"2346\" data-end=\"2401\"\u003eWebsite conversion map (homepage → sale\/enquiry path)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2402\" data-end=\"2436\"\u003e\n\u003cp data-start=\"2404\" data-end=\"2436\"\u003eContent engine + weekly rhythm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2437\" data-end=\"2478\"\u003e\n\u003cp data-start=\"2439\" data-end=\"2478\"\u003eSimple funnel map + follow-up prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2479\" data-end=\"2523\"\u003e\n\u003cp data-start=\"2481\" data-end=\"2523\"\u003eQuick wins checklist (high impact fixes)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2524\" data-end=\"2570\"\u003e\n\u003cp data-start=\"2526\" data-end=\"2570\"\u003eWeekly CEO routine + 30-day execution plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2571\" data-end=\"2617\"\u003e\n\u003cp data-start=\"2573\" data-end=\"2617\"\u003eTemplates, checklists, and worksheet pages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2619\" data-end=\"2622\"\u003e\n\u003ch3 data-start=\"2624\" data-end=\"2640\"\u003eWho it’s for\u003c\/h3\u003e\n\u003cp data-start=\"2641\" data-end=\"2800\"\u003ePerfect for service providers, creators, consultants, and product-based businesses who want consistent growth — and a clear strategy they can actually execute.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"2916\"\u003eThis is ideal if you already have a business, but you’re ready to stop guessing and start scaling with confidence.\u003c\/p\u003e\n\u003chr data-start=\"2918\" data-end=\"2921\"\u003e\n\u003ch3 data-start=\"2923\" data-end=\"2942\"\u003eFormat + access\u003c\/h3\u003e\n\u003cul data-start=\"2943\" data-end=\"3112\"\u003e\n\u003cli data-start=\"2943\" data-end=\"2967\"\u003e\n\u003cp data-start=\"2945\" data-end=\"2967\"\u003eDigital download (PDF)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2968\" data-end=\"3002\"\u003e\n\u003cp data-start=\"2970\" data-end=\"3002\"\u003ePrint-friendly + mobile-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3003\" data-end=\"3112\"\u003e\n\u003cp data-start=\"3005\" data-end=\"3112\"\u003eInstant access after purchase\u003cbr data-start=\"3034\" data-end=\"3037\"\u003e\u003cstrong data-start=\"3037\" data-end=\"3051\"\u003eImportant:\u003c\/strong\u003e This is a digital product. No physical item will be shipped.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LR CREATIVE","offers":[{"title":"Default Title","offer_id":50871450796338,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/files\/business-growth-blueprint.png?v=1769499222"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/3516\/8562\/collections\/lr-creative-4-guide-bundle.png?v=1769496380","url":"https:\/\/www.lrcreative.com.au\/collections\/business-guides.oembed","provider":"LR Creative ","version":"1.0","type":"link"}