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The Clear Offer Guide

The Clear Offer Guide helps you finally explain what you sell — in a way that people understand quickly and buy confidently.

If you’ve ever felt like you’re “posting a lot” or getting website traffic, but people still don’t enquire, book, or purchase… it’s usually not your product. It’s your message.

This guide gives you a simple system to clarify your offer, package it properly, and write the copy you need for your website and socials — without sounding salesy or over-explaining.

What you’ll achieve

  • Describe your offer in one clear sentence

  • Make it obvious who it’s for (and who it’s not)

  • Turn features into outcomes people actually want

  • Create stronger packages and inclusions (so it feels worth it)

  • Write FAQs that remove objections before customers ask

  • Map your homepage + offer page copy so your site converts

What’s inside

  • One-sentence offer formula (fill-in worksheet)

  • Audience clarity prompts (for / not for statements)

  • Outcomes + proof builder

  • Packaging + “what’s included” structure

  • Pricing + positioning clarity

  • Objection + FAQ bank prompts

  • Website copy map (homepage + offer page)

  • Instagram bio + caption prompts

  • 7-day “clarity content” plan

Who it’s for

Perfect for service providers, creators, and product-based businesses who want more enquiries and sales — by making their offer crystal clear.

Format + access

  • Digital download (PDF)

  • Print-friendly + mobile-friendly

  • Instant access after purchase

Important: This is a digital product. No physical item will be shipped.

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