Top 5 Website Design Trends in Melbourne for 2024

Looking to refresh your digital presence? As a creative agency based in Melbourne, we’re already seeing what 2024 holds for smart, stylish website design — and how your brand can stay ahead.

1. Minimal Luxe Layouts

Clean, spacious layouts with elegant typography are taking over. For boutique brands and creatives, less really is more. Think: full-width visuals, neutral backgrounds, and gold-accented buttons.

2. Mobile-First Everything

Over 70% of Australians browse on mobile. In 2024, responsive design is not optional — it’s a must. We design for thumb-scrolling, fast load times, and conversion-first layouts.

3. Bold Typography & Statement Fonts

Playfair Display, Lora, and other editorial fonts are dominating fashion and service-based websites. They add a high-end feel that reflects trust and style — perfect for brands like yours.

4. Integrated Video & Motion

From background videos to animated intros, subtle movement adds life and engagement. Shopify now supports lightweight video embeds that won’t slow your site down.

5. Story-Driven Design

In Melbourne’s saturated market, storytelling sells. Websites are shifting toward flow-based layouts that mimic a brand journey — leading the user toward action without overwhelming them.